“If you wait even a few minutes, the surface cells dehydrate and are actually harder to moisturize,” Ellen Marmur, M.D., dermatologist in New York City, tells SELF. Of course, that might be a little bit difficult if you have a few other steps in between cleansing and moisturizing. But if you can swing it, you’ll give your skin an extra boost of hydration.
And, remember that you should always be wearing a daily sunscreen with broad spectrum protection and at least SPF 30. If your daytime moisturizer doesn’t have that, apply a sunscreen on top. “The SPF will help protect all the hard work you’ve been putting into your skin care,” Dr. Garden says.
8. Try not to scrub or lather too aggressively.
It’s tempting to feel like cleansing for a longer amount of time or with more ferocity will wash your face more thoroughly. But not quite. In reality, the length of time you spend lathering does not correlate to how well you cleansed your face.
Instead, try to aim for at least 20 to 30 seconds, or until the product lathers up on your face. But doing more than that could be too much for your skin. Washing too aggressively or for too long—especially if your cleanser contains any exfoliating ingredients—can quickly lead to red, irritated, angry skin.
To properly wash your face, Dr. Garden recommends wetting your face with lukewarm—again, not hot—water and using your fingertips to apply cleanser in a circular motion. “Make sure to wash the T-zone and U-zone (around the jawline), as these are areas people tend to ignore,” he adds. Once you’ve built up a nice lather, rinse, and carefully pat dry with a soft, clean towel.
9. Have a separate product just for exfoliating.
It may seem like using a scrubby exfoliant is an easy way to knock out two skin-care steps in one. But the truth is that, unless you’re trying to manage acne with something like a salicylic acid-containing cleanser, you probably don’t want to be using an exfoliant every day—and there are almost certainly better cleansers out there that will be kinder to your skin.
Both chemical exfoliants (like salicylic acid and glycolic acid) and physical exfoliants (like scrubs and motorized brushes) can be very effective at removing dead skin cells, dirt, and other gunk that can clog pores. “Exfoliating can help remove dead cells that accumulate on the surface of the skin to improve skin radiance,” Dr. Zeichner explains.
But when overused, they can actually disrupt the delicate skin barrier that keeps your face hydrated and protected, causing irritated, flaky, dry skin. So, as SELF explained previously, most of us should not exfoliate more than a few times per week. And those with sensitive or dry skin may only want to exfoliate once or twice a month.
10. You may need a makeup remover in addition to your cleanser.
You probably know the perils of falling asleep with a full face of makeup (acne and dullness, for instance). But your gentle cleanser may not be up to the task of removing all that makeup, especially if your products contain mineral SPF ingredients or oil.
“Many makeup brands are smudge-proof or waterproof, so basic cleansers will not remove them thoroughly,” Dr. Nazarian says. For this reason, it's important to use a gentle makeup removing wipe, micellar water, or oil-based makeup remover before you wash—especially when removing long-wear makeup.
This is also the thinking behind the concept of double-cleansing, in which you use an oil-based cleanser or balm to remove makeup, followed by a water-based cleanser to remove any remaining dirt. But today’s cleansers are surprisingly effective, SELF explained previously, so whether or not you want to use two separate products to wash your face every night is up to your skin type, your budget, and your general preferences.
11. But don’t consider that makeup wipe your whole cleansing routine.
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