WhatsApp Vice President Chris Daniels on Wednesday confirmed that WhatsApp Status will indeed serve advertisements to the users worldwide. The confirmation comes close on the heels of many speculations about the Facebook-owned company’s plans to monetize the world’s most popular chat app.
“Around monetization plans for WhatsApp, we already announced that we are going to be putting ads in ‘Status’. So that is going to be a primary monetization model for the company as well as an opportunity for businesses to reach people on WhatsApp,” WhatsApp Vice President Chris Daniels said.
Reports to introduce ads in the chat app first emerged when top WhatsApp officials told The Wall Street Journal about their efforts towards monetization through advertisements. The report said that advertisements will arrive on WhatsApp in the Status feature, much like how Facebook’s other app Instagram deals with advertisements.
Many people, including Brian Acton, one of the co-founders of WhatsApp believe that the introduction of ads in the app would compromise end-to-end encryption.
See Also:
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Editor's Pick: The WhatsApp Feature You Keep Ignoring
The post WhatsApp’s VP Chris Daniels confirms the chat app will put ads in its ‘Status’ section appeared first on PC Tech Magazine.
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