Clever Profit-Generating Insights

Clever Profit-Generating Insights

Keep people at your web site for as long as

possible. Allow them to download free e-books,

sign up for contests, use free online services, etc.

This will help increase your sales. You could use

pop-up pages, pop-under pages and exit pages too.

But be warned, this can annoy some visitors.

2 Anticipate any objections your visitors may have

about your product’s offer. You must research your

target audience's needs and wants. For example,

your target audience may not like businesses that

use free web site domains. Another example, they

may not like to buy from web sites that don't accept

offline checks.

3 Remember not to use outrageous or unbelievable

claims in your ad copy. People are too savvy online

and won't believe you. For example, don't say, "You

can make 1 million dollars in 2 days!" Another

example, "You can fold paper at home and make up

to $2000 a day!"

4 Pick a good name for your business and product.

Your names should be memorable and describe the

kind of product you're offering. Names that rhyme

are easy to remember. If you're selling information

products you may want the word "publisher" in your

business name. You also don't want your name to

have any offensive words or phrases in it.

5 Solve your customers’ complaints by being quick

and friendly. The faster you respond, the more your

customers feel you care about them. You could set

up a handy FAQ (Frequently Asked Questions) list.

You could also add more ways they contact you

faster, like by e-mail, phone, web message system,　fax, instant message, cell phone, etc.

Chapter 2

6 Never think your customers are satisfied with

their purchase. You should be constantly finding

new ways to better your product and service. You

could give the free surprise gifts, survey your

customers, take all their opinions and questions

seriously, set up focus groups to improve your

product, etc.

7 Market yourself, as well as your product. You

could write articles, e-books, do free consulting,

do speaking engagements, etc. You could tell your

prospects a little bit about your personal history

too. You could tell them when you were born, where

you grew up, tell them about your parents and other

family members, etc.

8 Find new target audiences for your products or

services. For example, if you're selling coffee to

stores, try to sell it to coffee shops too. You should

always be opening new profit streams for your

business. Try to brainstorm new profit ideas at least

once a week.

9 Use the phrase "invest in our product" instead of

the words “buy” or “purchase”. This makes

prospects feel they're investing in their future if they

buy. You could also tell people how much others

have got back from your product by publishing

testimonials of people who have made money or

reaped the benefits.

10 Create offline affiliates to market your product.

Have people sign up at your web site to sell your

products through "house parties". You could have

people taking their laptops to parties and selling

through their affiliate links. They will get paid just

like they would online.

Chapter 3

11 Use logos and slogans for your business. They

make it easier for people to remember and identify

your business. For example, how many times have

you had a problem and the first thing that popped

into your mind is some business’ logo or slogan. It's

almost like an automatic reaction.

12 Use the word "fast" in your ad. People want fast

results, fast delivery, fast ordering, etc. Nowadays,

we usually value our time more than our money.

For example, you could say, "Our product works

fast!" Another example, "Our product comes with

fast shipping options."

13 Use the word "guaranteed" in your ad. People

want to be assured they are not risking their hard-

earned money buying your product. For example,

you could say, "Our product comes with a 90-day

money-back guarantee!" Another example would

be, "Don't forget our product comes with a lifetime

guarantee!"

14 Use the word "limited" in your ad. People want

to own or receive things that are exclusive or rare

because they are considered to be more valuable.

For example, you could say, "This special edition

will be limited to the first 500 who order!" Another

example would be, "Order before (date) to get

this limited version of our e-book!"

15 Use the word "easy/simple" in your ad. People

want easy ordering, easy instructions, easy to use,

easy payments, etc. For example, you could say,

"It's the easiest way to lose weight!" Another

example would be, "It's easy to order - just click

here and fill out your information!"

Chapter 4

16 Use the word "testimonial" in your ad. People want to see believable proof before they buy your product. It should be reputable and specific proof. For example, you could say, "Check the hundreds of testimonials we have received!" Another example would be, "All these testimonials below were given voluntarily without payment!"

17 Use the words "discount/sale" in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers, get-one-free offers, etc. For example, you could say, "Get a 50% rebate if you order before (date)!" Another example would be, "Order before our buy-one-get-one- free sale ends!"

18 Use the word "free" in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc. For example, you could say. " Free shipping with every order over $50!" Another example would be, "Order within the next 5 minutes to get 3 extra bonuses free!"

19 Use the words "you/your" in your ad. People

want to know that you are talking to them. This'll

make them feel important and attract them to read

the whole ad. For example, you could say, "You

could be the winner in our next contest!" Another

example would be, "You are experiencing the

benefits already, aren't you?"

20 Use the word "important" in your ad. People do

not want to miss important information that could

affect their lives. People will stop and take notice.

For example, your headline could read, "Important

Warning!...” Another example could be, "Important!

Stop And Take Notice!..."

Chapter 5

21 Use the word "new" in your ad. People want

new products or services that will improve their lives

like new information, tastes, technology, results, etc.

For example, you could say, "Learn a new

revolutionary way to lose weight!”  Another example

would be, “New! Just Released!..."

22 Show your prospects how much enthusiasm

you have for your product and business. If you're

convincing enough, they will be enthusiastic too.

For example, you could say, "I'm so EXCITED

about our new product!”  Another example would

be, "I can't wait for you to experience these benefits!"

23 End your sales letter or ad copy with a strong

closing. It could be a free bonus, a discount price,

a benefit reminder, an ordering deadline, etc. For

example, you could say, "P.S. Remember, you'll

get 5 bonuses valued at $245!" Another example

would be, "P.S. Like mentioned earlier, if you order

today you'll get 45% off!"

24 Please your complaining customers. You can

refund their money, give them a discount, give them

a free gift, solve the problem quickly, etc. For

example, you could say, "I understand how you

must feel, so I'm giving you a complete refund."

Another example would be, "I’ve been in your

shoes before. I'm going to give you a 50% discount

on your next purchase."

25 Make your customers get excited about your

business and they will tell their friends. Give them a

free vacation certificate, a coupon, etc. For

example, you could say, "Get a FREE vacation to

(the location)! Another example would be, "You

will also get a $200 coupon to our next event!"

Chapter 6

26 Give your prospects extra confidence so they

will order. Use endorsements, testimonials, a

strong guarantee or warranty, etc. For example,

you could say, "I'm going to allow you to try out

our product for a full 60 days without billing your

card!"

27 Build your opt-in list by allowing your visitors

to sign up for a free e-zine, e-books, software,

contests, sweepstakes, etc. For example, you could

say, "Subscribe to our free e-zine and get entry into

our weekly contest!” Another example would be,

"Sign up to our free newsletter and get 10 surprise

bonuses!”

28 Give your prospects or customers a breath of fresh air. Don't be afraid to design your web site and ad copies to be different from everyone else’s. For example, you could apply a circus theme to your web site. Another example would be to design your web site like an e-book with a table of contents, title page, glossary, etc.

29 Allow your customers to get part of your total offer right after they order. If you have to ship the item, make one of your bonuses available online.

For example, if you are selling a printed book, you could have an online version available for them to read right after they order.

30 Write and submit articles to e-zine publishers or webmasters. If you want it to be published, it should read like an article and not like an ad. You could also offer the publisher extra incentives like giving them a freebie, affiliate commissions, compliments, original content, etc.

The End

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