MARVIN and Porsche Cars North America, Inc., team up to launch Sound and Driven– a brand new series of short films featuring some of music’s most respected artists and producers as they take their records on the legendary car test, in the all-electric 2021 Porsche Taycan Turbo with a Burmester 3D High-End Surround Sound System with a total output of over 1,455 watts and 21 individual controlled loudspeakers. Historically, artists and producers would jump in a car and drive to give their finished record a final intimate listen before giving it the final approval.
Sound and Driven follows a carefully curated selection of artists and producers on a journey around Los Angeles in a Porsche Taycan Turbo as they discuss the magic behind their collaboration. The curtain is pulled back as we learn about the inspiration behind the music, working together, how the record was made, and how they approached it creatively and technically.
In the first episode of Sound and Driven, Porsche invites us to join artist/producer Travis Barker and singer/songwriter KennyHoopla as they leave the iconic Larrabee Studios in North Hollywood for a drive around Los Angeles. The artists reflect on their process of making their collaborative record ‘SURVIVORS GUILT: THE MIXTAPE//’ discussing their inspiration and creative approach to their music.
Travis describes the instant connection he felt to Kenny as an artist, saying: “In a time where music is kind of filtered or watered down, there’s an artist like Kenny that means every word he says. And he’s so adamant about writing every lyric and the feeling or the emotion that a song brings him.” The collaboration between these two artists came naturally– the first night they met they wrote the track “estella//” from beginning to end.
On his collaboration style, Travis explains: “I like experimenting and taking the artist and the listener on a journey. With Kenny that was my job: to execute and find that sound for him. So with that being said, I don’t feel like another artist will make a body of work like this.” Kenny has always found the car test to be the ultimate sign-off with his music: “The car test is like the 101. You just get in the car, and you drive around, you make sure it smacks in the speakers, and the song is never finished unless it passes the car test, for me.”
Kenny describes his pride in the chances they took with this record: “That’s what I love about this project, it just sounds like, risky,” Kenny says, “I guess you could call it commercial, but we did so much, things that a lot of people wouldn’t do for something to be at the forefront.” Marvin Scott Jarrett, co-founder of MARVIN Media and executive producer of Sound and Driven says: “After meeting KennyHoopla at our photoshoot and feeling a connection with him,I realized he and Travis would be the perfect pair to feature in the premiere episode of Sound and Driven.”
Each of the (4) 10-minute episodes within the series will be featured on the Porsche website and social media channels (Instagram, Twitter, Facebook) with a reach of 37M+, along with MARVIN’s website, YouTube, and social media channels.
Executive Producers: Marvin Scott Jarrett, Geoff Cottrill and Gary Koepke
Director: Antony Crook
About Travis Barker and KennyHoopla:
Travis Barker is a musician, songwriter and producer widely known as the drummer for the pop-punk band Blink-182. Named “Punk’s first superstar drummer” by Rolling Stone, Barker has become one of the most influential musicians in the punk/rock scene today. He has performed and produced across genres– he frequently collaborates with hip hop artists, is a member of the rap-rock group Transplants, and founded the bands +44 and Box Car Racer. Recently, Barker’s genre-fluid passion for music has led him to mentor and collaborate with many younger artists such as Machine Gun Kelly, Trippie Redd, jxdn, Willow Smith, and KennyHoopla.
KennyHoopla is a singer, songwriter, and rapper who has quickly gained significant traction over the past couple of years. Growing up in small-town Wisconsin, Kenny spent his time developing a deep connection to rock and pop-punk music. He began posting self-produced songs to SoundCloud in 2016, and in 2020 he released his commercial debut EP “How Will I Rest in Peace if I’m Buried by a Highway?” with Arista Records. In collaboration with Travis Barker, KennyHoopla released ‘SURVIVORS GUILT: THE MIXTAPE//’ on June 11, 2021.
About MARVIN:
MARVIN is a media and entertainment company with a focus on creating compelling content around music and culture, and to do so in partnership with an exclusive and strategically targeted list of brands. It works across a variety of platforms: digital, print, film, live events, e-commerce, merchandise and more. In addition to creating media products that open the doors for brands to associate with music and culture, MARVIN also creates and produces high-end documentaries and short films in collaboration with cutting-edge filmmakers, as well as narrative and dramatic films in the music and youth culture arenas. At its core, MARVIN is an entertainment vehicle that provides a platform to help artists and amplify their stories.
The short was shown to the crowd for its exclusive debut at the legendary Larrabee Studios, followed by a small dinner at VERSErestaurant. *Guests enjoyed Cookie Pop popcorn, NEFT Vodka creations, COASTAL Spritz wine spritzers and LOBOS 1707 specialty cocktails.
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