Paris Jackson, Delilah Belle, Foodgod, Skeet Ulrich and Victoria Justice Enjoy Coachella at Lucky Brand’s Desert Mirage, The Racquet Club and The Trading Post

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                          (Left to Right) Paris Jackson, Victoria Justice, and Nick Kent. Photo Credit: BFA 

Lucky Brand Desert Mirage hosted a one-day pop up in Indio over Coachella festival weekend at Laguna Seca estate on Saturday, April 15th. Next door, The Trading Post, a festival fashion experience, also took place featuring Frye and Vince Camuto on the same compound as Flying Embers’ The Racquet Club presented by The Kitchen, a pickleball tournament hosted by Rocky Barnes which kicked off earlier that morning, featuring equipment by Joola. 

Talent such as Paris Jackson, Victoria Justice, Natalie Alyn Lind, Skeet Ulrich, Delilah Belle, Kai Caster, and more all rocked Lucky Brand festival collection pieces (luckybrand.com), including custom painted festival themed Wren and Glory custom denim trucker jackets. Guests in attendance at Lucky Brand Desert Mirage experienced interactive activations such as a VIP Lucky Brand dressing suite, artist lounge, beauty station by Upkeep featuring hydrafacials and red light therapy, custom Fluffy Cakes, La Croix sparkling beverage bar, WAIAKEA Hawaiian Volcanic Water, and snacked on Candy Pop and Cookie Pop popcorn featuring Sour Patch Kids and Nutter Butter, with Cocktails by 818 Tequila, NUTRL canned cocktails, Sunnylife vodka, paired with Q mixers, and the newly debuted Heineken Silver beer kept guests cool. The day ended with a live performance by GAYLE, who rocked Lucky Brand on stage. Partygoers chilled poolside on Lovesac, and lounged on Sunnylife pool floats. 

Ellie Thumann. Photo Credit: BFA

Next door at The Trading Post, guests picked out Frye Sunglasses and checked out their latest boot collection, as well as Vince Camuto festival fashions and received their latest fragrance. Partygoers refreshed from the sun with ZICO Pure Premium Coconut water, Arrowhead Natural Spring water station, Dream Pops ice cream cart, and snacked on Fluffy Cakes. Cocktails by 818 Tequila, NUTRL canned cocktails, Sunnylife vodka, and the newly debuted Heineken Silver beer kept guests cool, paired with Q mixers. 

Flying Embers (flyingembers.com) celebrated the launch of their new Birds of Paradise hard kombucha with “The Racquet Club”: an inaugural pickleball event in partnership with The Kitchen. Guests enjoyed a fun-filled day of pickleball play, Tournament-style pickleball games, a live DJ set, surprise giveaways courtesy of JOOLA, and celebrity engagements hosted by renowned influencer, Rocky Barnes. Featuring refreshments from Flying EmbersZico and LaCroix, cloud-like seating from Lovesac, fun pool games from Sunnylife, swag from Yeti.

Upkeep is designed to Build a Seamless MedSpa Booking Journey. With quality, curation, and convenience, Upkeep allows users to be empowered to take their Medical Aesthetics treatments into your own hands. Attendees enjoyed hydrafacials and red light therapy from MedSpa experts. upkeepbeauty.com 

(Left to Right) Rocky Barnes, Foodgod, and Delilah Belle. Photo Credit: BFA

Talent guest notables for Lucky Brand Desert Mirage, The Racquet Club and The Trading Post included Delilah Belle, Victoria Justice, Paris Jackson, Natalie Alyn Lind, Kai Caster (Yellowstone), Gayle, Holly Scarfone, Foodgod, Skeet Ulrich, Blake Gray, Diana Madison, Mackenzie Dipman, Madison Grace, Laura Rugetti, Yi Zhou, Rocky Barnes, Dayna Marie, Emmy Combs, Emma Pilemer, Eden Rosen and more

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Those dressed in Lucky Brand at the party included Actress Victoria Justice, Paris Jackson, Skeet Ulrich, Delilah Belle, Natalie Alyn Lind, Kai Caster, Gayle the Performer, Sergio Farias, Holly Scarfone, Foodgod, Jaxon Rose, Mackenzie Dipman, Bridget Satterlee, Hannah Linderman, Yi Zhou, and more!

The event was produced by ENTER, Zev Norotsky’s experiential agency.

https://sociallifemagazine.com/2023/04/19/paris-jackson-delilah-belle-foodgod-skeet-ulrich-and-victoria-justice-enjoy-coachella-at-lucky-brands-desert-mirage-the-racquet-club-and-the-trading-post/

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