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David Dobrik Took Over IT’SUGAR in Chicago for a Lollapalooza Afterparty To Celebrate The Debut of His New WAVERS Snack Brand, Turning The Candy Store’s Chicago Flagship Into a Nightclub
David Dobrik hosts Lollapalooza afterparty in celebration of the nationwide launch of Wavers at IT’SUGAR. Photo Credit: Kamil Krzaczynski/Getty Images for David Dobrik
Over the weekend, David Dobrik hosted the afterparty of all afterparties during Lollapalooza, to celebrate the roll out of his snack brand The Original Doughbrik’s Snacks, ‘Wavers’ into IT’SUGAR stores nationwide, kicking off with their Chicago flagship on Michigan Avenue. David brought bold flavor and energy to Chicago with a high-impact, nightclub vibe, transforming the notable candy store into a neon-themed disco. Wavers, the pizza-inspired snack line founded by digital creator David Dobrik —celebrated the launch at IT’SUGAR timed perfectly with Lollapalooza weekend.
David Dobrik and DJ Nate Wyatt at Dobrik’s Lollapalooza afterparty at ITíSUGAR. Photo Credit: Kamil Krzaczynski/Getty Images for David Dobrik
Notable attendees at the Chicago bash included David Dobrik, Natalie Noel, Zane Hijazi, Dom Gabriel (Perfect Match), Blake Gray, Sofia Muse, King Bach, Neil Shibata, Emma Pill, Shaina Hurley (Love is Blind), Christos Lardakis, Calum Harper, Tetris Kelly, Aspen, Vik White, Lauren Gibson, Michelle Kennley, Courtney Gibson, Ferris, Zanc, and Lexie Goldberg, among many others. Featured DJ performances included DJ Oreo, Nate Wyatt and BG Good.
Guests enjoyed Wavers new four flavor snack collection, Doughbrik’s Pizza topped with Wavers, Hubby’s Hotdogs Chicago style with Wavers Spicy Pickle as topping, and an endless offering of candy and sweet stations from IT’SUGAR paired with delicious, themed specialty cocktails featuring Absolut vodka, Jameson Irish Whiskey, Codigo 1530 Tequila, Malibu RTD, Barbie soda, Warheads soda, Celsius energy drink, Holy Water mushroom-infused drink, and Drink Carbliss RTDs, with access for the night powered by Rumor.
Wavers are non-GMO, free from artificial flavors and preservatives, and just 140 calories per serving, a new kind of bold, binge-worthy snack.
Influencer and President of David Dobrik LLC Natalie Noel and Emma Pillemer attend David Dobrik’s Lollapalooza Afterparty at ITíSUGAR. Photo Credit: Kamil Krzaczynski/Getty Images for David Dobrik
The 6,000 sq. ft. IT’SUGAR flagship store lit up with a full nightclub-style experience: Strobe lights, disco balls, DJ performances, candy stations, and exclusive tastings of all four Wavers flavors (Late Night Pizza, Extra Cheesy, Spicy Pickle, and Hot Honey), plus interactive and immersive food stations and photo ops. Partygoers had the LED dance floor packed all night, dancing post festival to the hottest DJ tunes.
Photo Credit: Kamil Krzaczynski/Getty Images for David Dobrik
The event marked a major retail milestone as Wavers officially launched in all 115 IT’SUGAR locations nationwide, with product also now available online atitsugar.com. The Doughbrik’s brand was founded by Dobrik and his partner Ilya Fedorovich, with Wavers launching alongside CPG veterans and Tastemaker Food Co. Founders Adam Cohen and Jerry Bello, with a mission to deliver bold, crave-worthy snacking with personality.
IT’SUGAR President Ryan Nelson and Creative Director Lauren Balsamo were also on hand for the festivities along with all of their top executives.
Now available at IT’SUGAR stores nationwide and online atitsugar.com.
David Dobrik Took Over IT’SUGAR in Chicago for a Lollapalooza Afterparty To Celebrate The Debut of His New WAVERS Snack Brand, Turning The Candy Store’s Chicago Flagship Into a Nightclub
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