CW Advisors, the Boston-based registered investment advisor acquired last year by Osaic, has made its second acquisition since that move for fee-only RIA Rovin Capital, which operates out of offices in Lehi, Utah, and Mesa, Ariz.
The acquisition expands CWA’s presence in the western U.S. while bringing over total client assets under management and advisement of $849 million.
Rovin, which will sunset its name and adopt the CW Advisors brand, is led by Markell Staffieri. He took over as CEO and president from his father and firm founder, Michael Staffieri, in 2025, according to the firm’s website. Michael Staffieri remains chairman of the RIA, which has 15 employees, including six advisors.
“Joining CWA allows us to elevate the service we provide to our clients with enhanced client solutions and access to expanded resources,” Markell Staffieri said in a statement.
Scott Dell-Orfano continues to run CWA under Osaic ownership, which has emphasized it as an RIA channel for advisors looking to go fee-only. Dell-Orfano was no stranger to acquisitions, having been a serial acquirer when it was backed by Audax Private Equity before the Osaic acquisition.
After the Rovin deal, CWA has 23 offices, including a new one in Utah and its second in Arizona, and $16 billion in AUM.
Missouri-Based Osaic Advisors to Merge Firms
In separate news, two wealth managers using Osaic’s supported 1099 advisor model are set to merge to create a firm overseeing $500 million in client assets, headquartered in Sunset Hills, Mo.
Butler Associates Financial Planners, led by Jason Sturm, and Shore Group Advisors, led by Jon Shore, are teaming up under the name Shore Group.
With the move, Shore will become CEO of the merged advisory, and Sturm will be CFO. While the duo will be based in the Midwest, the firm will serve clients across the country, including Florida and the Pacific Northwest, according to the announcement.
Shore started as an advisor with Edward Jones in 2012, then moved to Wells Fargo, and finally set up shop with Osaic in 2021. Sturm has been an advisor with an Advisor Group affiliation since 2016, with that broker/dealer brand becoming Osaic in 2023.
The two advisors met through their Osaic affiliation. According to the announcement, they will also seek to add advisors “preparing for succession, retirement or practice transitions.”
Butler Associates had been based in St. Louis, and Shore Group was based in Kirkwood, Mo.
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