Hawaiian-Inspired lifestyle Brand OluKai Brings Comfort to the Course

Lifestyle brand OluKai, says Aloha to our first sports performance line with the introduction of men’s and women’s golf shoes. OluKai is a Hawaiian-inspired footwear company best known for its underfoot comfort, high-quality leather, and detailed craftsmanship. The events of the past week have underscored the importance of comfort in a golf shoe and we believe we are uniquely positioned to bring a new level of comfort to the sport.

Hawai’i and golf are synonymous for many who love the escape provided by the endless sunny days, windswept fairways, and ocean-lined holes. We believe there’s never a bad golf day in Hawai’i and are thrilled to be joining the foursome.

“Modern golf attire is shifting towards a more casual, lifestyle aesthetic,” said Kerry Konrady, CMO of OluKai. “With Aloha Golf, OluKai delivers an active comfort spikeless shoe that completes the outfit on and off the course.”

OluKai’s golf line will include four different shoes, two for him and two for her, each created with the Wet Sand Principle™, a comfort design philosophy that your shoes should mimic the feeling of walking on a wet stand, toes splayed, arch supported and heel cupped with every step. Each shoe features removable/washable dual-density polyurethane footbeds as well as wet-grip rubber spikeless outsoles with multidirectional traction. The four golf styles feature our signature Drop-In Heel(R) designed for easy on/off functionality.

The Waialae is a men’s leather shoe, constructed out of waterproof leather to withstand the dawn patrol dew. This is a modern golf sneaker with a spikeless outsole designed to keep a golfer grounded throughout the swing. Wailalae comes in three striking colors – white, stone, and dark wood and retails for $160.

The Kapalua is a men’s water-resistant textile shoe designed to fit the modern golfer. The DWR-coated upper provides breathability and water repellency.  The wind-inspired leather detailing provides enhanced lateral stability. It comes in two colors, black, and poi, and retails for $150.

The women’s Wailea is a modern waterproof leather golf shoe constructed for all-year wear.  The outsole is golf-specific with spikeless construction for traction through the swing, while the heel drops down marking the transition off the course into more casual wear. Offered in three colors – white, tan, and stone and retails for $160.

The Kawela, a sporty women’s silhouette, features a breathable yet water-resistant mesh upper with a mudguard for extra protection. It’s stretchy upper makes this golf shoe easy to pull on and provides great security through the swing. Available in pavement and sage colors and retails for $150.