When French luxury brand Bugatti launched its one-off Bugatti ‘La Voiture Noire’, they once again demonstrated that producing the world’s most powerful, most luxurious and most exclusive hyper sports car is a continuation of their heritage.
“The true form of luxury is individuality. ‘La Voiture Noire’ is now at the cutting edge of automobile production. It is a sculptural beauty with unique technology, the ideal grand tourisme,” said Bugatti President Stephan Winkelmann.
A coupé, with the comfort of a luxury limousine and the power of a hyper sports car, shaping the future of the brand. Combining a pioneering spirit, a passion for perfection and the desire to continually redefine its limits have been the fundamental characteristics of Bugatti since the brand’s establishment 110 years ago.
“Our history is both a privilege and a responsibility – the responsibility for continuing the Bugatti heritage into the future. With ‘La Voiture Noire’, we are paying homage to our heritage and bringing speed, technology, luxury, and aesthetics forward to a new era,” says Winkelmann.
Reflecting Bugatti’s French heritage and French identity, the hyper sports car encapsulates elegance through minimalism, and refinement through intensification. Comparable with the haute couture of exclusive Parisian fashion designers, this tailor-made creation is the most elegant way of traveling.
Heléne Ramackers is a freelance journalist who enjoys interviewing local and international celebrities but thinks she has found her calling amongst the travel writing fraternity. A creature comfort girl at heart, she loves all things opulent. Her first taste of the bushveld was all it took to get bitten by the ‘bush-bug’, an absolute life-altering experience. She now longs for the expanse of wide open spaces, a pollution-free sky and the roar of a lion lulling her to sleep. When she’s not fantasizing about her next leopard sighting, she thrives on taking photographs of her family and loves capturing the beauty of sunrises, sunsets, rainbows and the magnificence of the full moon. Born and bred in Cape Town, this wife and doting mother loves visiting the beauty that is right on her doorstep – the splendor Table Mountain, the crashing waves at Bloubergstrand and the alluring scenery of the winelands. To add Upscale Living to her portfolio is a dream come true!
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