Lamborghini’s Gorgeous New Showroom is the Jewel of Dallas

Texans are in for a treat: Automobili Lamborghini’s Dallas showroom has undergone a marvelous makeover, featuring their full product portfolio, state-of-the-art configuration room, and one of the largest service centers in the United States for the brand.

The 15,875 square-foot facilities are accentuated with clean lines, hexagonal shapes, and even diffusion of light and color for the optimum showroom experience. Situated mere minutes’ drive north of Highland Park and Uptown Dallas (where its products no-doubt pay a frequent visit to the likes of Hotel Crescent Court and Rosewood Mansion on Turtle Creek), this is Lamborghini luxe at its finest. An absolute must-visit when in the Big D.

The vehicles available are all-encompassing. Models displayed on the showroom floor, for example, include the Urus Super SUV, race-inspired V10 Huracán STO, and limited-production V12 Aventador Ultimae. Qualified buyers with an interest in purchasing a particular model have access to test-drive vehicles on the highway (accelerations encouraged).

To further enhance the 360-degree customer experience, Lamborghini Dallas has a state-of-the-art Ad Personam room and a new configuration area with an extensive range of exterior and interior finishes for complete vehicle customization, such as special paint colors, and soft leathers, and carbon fiber accents. Personalization is key here, particularly for the discerning Texan. “2021 was an impressive year for Lamborghini sales in Texas and we expect this increase in growth to continue into 2022,” said Stephan Winkelmann, Automobili Lamborghini Chairman, and Chief Executive Officer. “The investment by Lamborghini Dallas in the new showroom design and expansion will help support this demand while offering new and existing customers the true Lamborghini experience.”

Collectors can also add a slew of merchandise to their order, for the showroom also serves as a vendor for Collezione Automobili Lamborghini clothing and accessories like T-shirts, stationery, cups, and journals, and there’s plenty of seating space for a respite from the shop. Relax with a coffee while the other half browses with knowledgeable staff or fills in paperwork. 

Along with the showroom, the service center has been expanded to encompass the old storefront, making Lamborghini Dallas one of the brand’s largest service centers in the country, including 20 service bays, a premium alignment rack, and a tire installation machine.

The redesigned space can be found at 601 S Central Expy, Richardson, TX 75080. For more information, visit LamborghiniDallas.com.