Insider Profile: Talent Resources Sports + Super Bowl 2022 Look Ahead

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David Spencer and Mike Heller (Photo by FilmMagic/FilmMagic for Sports Illustrated)

Partners David Spencer and Michael Heller, the founders behind TR Sports, maintain a niche in the experiential sports marketing world, with an amped up event timeline for 2021 and 2022, especially highlighting their Super Bowl 2022 slate in Los Angeles.

After deciding to skip activating in Tampa due to the imminent risk of brand backlash and to protect the safety of guests, clients and employees, the agency is actively gearing up for Super Bowl 2022 Activations in Los Angeles, as well as their annual ESPY and NBA All-Star events, which layer on top of their year-round sports marketing partnerships, athlete campaigns and brand-building endeavors. Their decade-plus long presence during Super Bowl weekend annually and notable sporting events all year long has established them in the industry by name and reputation, paired with continued anticipation from industry peers, Athletes and VIPS, with names like Elon Musk, Nas, Steph Curry, Tim Tebow

Vita Sidorkina (Photo by FilmMagic/FilmMagic for Sports Illustrated)

and Mark Cuban regularly in attendance. Having hosted many Hamptons-based events, their nationwide and global reach is well respected amongst athletes, celebrities, brands and peers.

For Super Bowl 2022 weekend in Los Angeles, the full services sports marketing agency has already secured the iconic Sheats-Goldstein Residence and home of Jim Goldstein, arguably the most recognizable sports fan of all time and a fixture seen front row at every Laker Game in his flashy suit combinations. Located in Beverly Hills, the home plays backdrop to exclusive A-list events. The estate, complete with a James Turrell Skyspace, an outdoor infinity tennis/basketball court, onsite private nightclub, a one-of-a-kind pool carved into the hillside, and unmatched stunning views of Los Angeles. The estate was in fact gifted to LACMA recently in a first of its kind acquisition by the globally renowned art museum. It just hosted its first screening of the season, a private event for Michael B. Jordan.

Elon Musk (Photo by FilmMagic/FilmMagic for Sports Illustrated)

Spencer and Heller are excited to create a unique and organic experience at the Sheats-Goldstein residence where brands can showcase products, services and interact directly with exclusive event attendees as well as consumers through social media and streaming elements. Their goal, as always, is to create a highly differentiated experience, led by their leading experiential sports marketing agency.

Over the last few years, Talent Resources Sports was behind top events year-round, from the Bleacher Report + Turner Sports NBA All-Star Weekend Event to the NBA All-Star event with Under Armour, Avion + Steph Curry’s SC30, to their annual pre-Espys event series in Los Angeles. They are behind the annual Sports Illustrated Super Bowl party, Bloomberg Super Bowl weekend summit, and events year-round with partners Men’s Fitness, Lacoste, Ace of Spades, Mercedes, and Louis XIII. They are behind top events like the Space Jam 2 Movie Premiere with Lebron James, Calvin Harris Album Launch, Lacoste Rodeo Drive Store Opening, and many more.


Follow them @TalentResourcesSports #TRSports on Instagram for information on their latest projects and activations.

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